As the primary designer for our core and seasonal packaging, I lead concept-to-execution development for high-visibility items including the Big Bo Box, Supremes Box, beverage cups, and our Holiday 2024 collection.

​

My process begins with strategic design exploration directly on dielines, ensuring structural accuracy and brand alignment from the start. I collaborate closely with the Art Director and Creative Director to present concepts that are visually compelling and scalable across formats. 

​

I’m responsible for preparing final production files. I am to ensure that print specifications are met, Pantone colors are accurately applied, and all assets are optimized for manufacturing. I also partner with vendors and internal teams to ensure a smooth transition from design to print, maintaining consistency and quality across all touchpoints.