Shimecca McCall

As the primary designer for our core and seasonal packaging, I lead concept-to-execution. 

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My process begins with strategic design exploration directly on dielines, ensuring structural accuracy and brand alignment from the start. I collaborate closely with the Art Director and Creative Director to present concepts that are visually compelling and scalable across formats. 

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I was responsible for preparing final production files, ensure that print specifications are met, Pantone colors are accurately applied, and all assets are optimized for manufacturing. I also partnered with vendors and internal teams to ensure a smooth transition from design to print, maintaining consistency and quality across all touchpoints.